CLASSICONIC BY MOSCOT

Este otoño 2015 Moscot ha introducido su colección "Classiconic" ,  sacados directamente 

de los  archivos  de la familia Moscot. Su diseño son una referencia y la prueba es que llevan

un siglo en el mercado. Esta colección presenta cinco nuevos clásicos : Aidim, Bren, Keppe,

Zayde  y Zets. Todos ellos forman "Classiconic" esta nueva palabra es la fusión de los clásico y lo 

emblemático, la verdadera esencia de Moscot.

Hyman’s son-in-law Hal (aka, his “aidim”) was a nice enough cat, but his work ethic was, well…non-existent. So after a brief stint behind the Orchard Street counter, Hyman encouraged Hal to pursue “other opportunities.” Hyman felt guilty. Hal was never happier. We named this frame to honor all The AIDIMs out there, and the father-in-laws who’ve sent them on their way.

Big and bold with exaggerated paddle temples, Poppy Joel used to put The KEPPE in our Orchard Street Shop window to grab people’s attention as they strolled by. Three generations later, Moscot product designer, and Poppy Joel’s grandson, Zack brings The KEPPE back to our Shop windows…we can’t help ourselves…we love the attention.

 Back in the days of yore, when the Lower East Side was more rough and tumble than cocktails and tapas, MOSCOT’s resident optometrist, Dr. Richard Fleisig, aka “Dr. Zetz,” did double duty: provide excellent eye care to patients, and punch (hence his moniker) bad guys — tasks that were (almost always) mutually exclusive. Like Dr. Zetz, this strong, sturdy frame is a knockout.

 The ZAYDE may be bold and draw attention to itself — just like your grandfather — but our ZAYDE is old school, not old timey. With its classic square shape, and sharp edges around the bridge to give it extra character, this is one time you won’t mind being called a grandpa (or grandma).

 We named The BREN for our beloved, longtime employee, Ida Wax, who worked for 40 years at MOSCOT from the 1960s through 1990s. A “Bren” incarnate, she was a firecracker of a woman – charismatic and full of energy – and an inspiration to everyone who knew and loved her.